Believe it. Influencer marketing is big. In some cases, it can be more powerful than social media advertising or developing online marketing campaigns. It is also evolving fast. While a few international names dominate the market, the spotlight is on local stars who can influence local consumers and communities. Getting a handle on this fast-growing […]
Influencer Marketing: Starting Afresh Read More »
In our last blog, we highlighted three key phrases to avoid. Below are another three that we think warrant a relook or need to be relegated to the vocabulary trash. Off the record In journalism there is no such thing, but it is amazing how many times PR Pros seem to hide behind this phrase.
Six Phrases PR Pros Should Forget (Part 2 of 2) Read More »
PR Pros know that their choice of words and phrases can make or break their careers. It is no longer about the right press releases and invites, either. In today’s social media world, the right response (or non-response) can help to put out flames and soothe nerves. It’s the reason why many have a list
Six Phrases PR Pros Should Forget (Part 1 of 2) Read More »
Time is an essential element for building media relationships. As a small business or a new startup, you may not have all the right relationships. Spending on big PR agencies, however, can also be prohibitive. Besides, getting them committed to your PR success can be difficult, as many suffer employee churn and tend to focus
Small Biz PR: How to Hook the Media Read More »
PR Pros are becoming increasingly involved in influencer marketing. With social media and blogs becoming vital for branding and messaging, getting mentioned or being associated with the right blog/social media stars is essential. This used to be part of branding. Getting an important individual to promote, star in your ad, or become associated with your
6 Steps In Choosing An Influencer Agency Read More »
