Content Marketing and PR: A Love Story in the Making

If you have good content, do you still need PR? After all, as the argument goes, excellent content does not need any additional help. The answer — yes — may sound obvious, but when marketing teams are filled with content creators, and content marketing is being trumped as the next savior to marketing, that answer …

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Measuring PR: Size is Not All That Matters

Good Public Relations (PR) should be about more than bragging rights,  increasing media hits and obtaining coverage in tier-one media. That being said, it is often the case that coverage, impressions and media  attendees (at a press conference) are often used as Key Performance  Indicators (KPIs) to gauge success. Being mentioned on CNN, featured in …

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So You Think You Know About Press Releases

In a market filled with video blogs, live news feeds via Periscope and Meerkat, and photo-driven news reporting, press releases may seem outdated and out of touch with what media wants. Nothing can be further from the truth. According to over 400 members of the North American media who responded to Business Wire’s 2015 Media …

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8 Steps to Handling a PR Horror Story

A PR crisis is lurking around every corner in today’s information-driven market environment. A single off-the-cuff comment, a partner misstep or a seemingly unrelated scandal is all that is needed to topple reputations, impact revenues and turn away customers.   Having a concrete, current PR crisis plan in place can help today where a single …

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The Art and Science of Writing Press Releases that Rock

In an era of blogs, social media and other corporate marketing efforts, press releases may look like a hangover of yester year’s marketing strategies. They are certainly not. This gem of documentation is essentially official proclamation of new products, updates, announcements, important achievements, vital changes in companies and more. While blogs and social media posts …

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How Apple Sells 13m iPhones in Three Days

How does Apple sell 13 million iPhones in 3 days? How does it continue to receive blanket, positive media coverage for its new product launches despite delivering only incremental updates? How does the company persuade customers to buy products every year that are often indistinguishable from the current version? Two words: Public Relations. The company, …

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All PR Hands on Deck at NAVIGATE 2015

One sold out event, 600+ attendees, Las Vegas. And what they heard was why a sound PR strategy can be invaluable—regardless of your budget or size of company. The event—Navigate 2015—brought together managed services providers (MSPs) and IT resellers from all over the U.S. to discuss, learn and understand new strategies and solutions that are …

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