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The Art and Science of Writing Press Releases that Rock

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In an era of blogs, social media and other corporate marketing efforts, press releases may look like a hangover of yester year’s marketing strategies. They are certainly not. This gem of documentation is essentially official proclamation of new products, updates, announcements, important achievements, vital changes in companies and more. While blogs and social media posts […]

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How Apple Sells 13m iPhones in Three Days

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How does Apple sell 13 million iPhones in 3 days? How does it continue to receive blanket, positive media coverage for its new product launches despite delivering only incremental updates? How does the company persuade customers to buy products every year that are often indistinguishable from the current version? Two words: Public Relations. The company, […]

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All PR Hands on Deck at NAVIGATE 2015

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One sold out event, 600+ attendees, Las Vegas. And what they heard was why a sound PR strategy can be invaluable—regardless of your budget or size of company. The event—Navigate 2015—brought together managed services providers (MSPs) and IT resellers from all over the U.S. to discuss, learn and understand new strategies and solutions that are […]