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Influencer Marketing: Working with the Right One

Branding, Business, Content Marketing, Influencer Marketing / By /

In this blog, I will offer some tips on how to choose the right influencer. A previous blog looked at how to choose an influencer agency, while below are some well-proven tips for working directly with an influencer. Step 1: Look to the middle Whom you hire will, of course, depends on your budget. But …

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Time to Use Social Media for Internal PR

Public Relations, Social Media / By /

  Internal communications is a huge responsibility for many PR professionals. As companies grow, they tend to extend communication lines to breaking points. It can result in miscommunication or late messaging, often leading to confusion that media or rivals latch on to and exploit.     Enter the PR professional. He or she keeps the …

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